Election Commission tells parties to label AI-generated campaign content ahead of Delhi assembly polls

The Election Commission of India (ECI) has advised political parties to prominently label their campaign materials created or enhanced using artificial intelligence (AI) or other synthetic, digital means.

The ECI in May 2024 asked political parties to take down deepfakes. (HT PHOTO)

The advisory was issued days after the Bharatiya Janata Party (BJP) filed cases in poll-bound Delhi against the ruling Aam Aadmi Party (AAP) for using modified content showing Prime Minister Narendra Modi and Union minister Amit Shah.

“Prominent and easily discernible labelling of Al-generated content would ensure responsible and transparent campaigning and informed voters,” the ECI advisory said. It added political parties must label all images, videos, audio, or other materials generated or significantly altered using AI with labels such as “AI-generated”, “Digitally Enhanced” or “Synthetic Content”.